What is a high performance website?
Using a content delivery network (CDN) of 23 data centers to distribute and serve copies of your website’s static content to your viewers around the world; this improves the speed of your website by delivering it from the closest server to your customer. Having multiple copies of your website reduces the vulnerability to hackers and virus attacks and greatly improves stability and reliability of your site. Security-wise it is like a firewall for your website.
While speed is important, having a simple page of text may load blazingly fast, but it does not engage or attract your potential customers. Ensure that the design and the code of your website balance engaging contents with as-fast-as-possible load time. Work with google’s best practices and PageSpeed optimizations to maximize the performance of your web presence online. Fine-tune components of your web project such as optimizing database, tuning browser caching, and maximizing google pagespeed. Hand-tune, squeeze/compress and cache all images and contents to reduce your website’s load time. Profile and analyze your webpages with optimization tools to ensure you have the best possible quality and performing website possible.
Why bother? A high performance website will help resist traffic spikes, reduce Adwords costs, reduce viewer bounce rate, improve conversion rates, increase reliability, improves your Google rankings and indexing and most importantly, create happier visitors.