Here is a quick reference on impressions associated with various colours that your website makes on your visitors.
| Colour | Associated Impressions and Emotions |
| Black | sophistication, luxury, authority, intelligence |
| White | purity, simplicity, freshness, innovation, harmony |
| Red | energy, excitement, action, passion, dramatic |
| Yellow | brightness, warmth, optimism, creativity, communication |
| Blue | confidence, stability, loyalty, security, honesty |
| Orange | enthusiasm, open, flamboyant, excitement, vitality |
| Purple | prosperity, sophistication, respect, influence, inspiration |
| Green | growth, natural, calm, freshness, soothing, wealth |
| Brown | tradition, reliability, productivity, stability, simplicity |
| Pink | sympathetic, health, youth, affection, femininity |
| Gold | radiance, attractiveness, wealth, expansion, endurance |
| Silver | mystique, charm, understanding, prestige, practicality |
